Trader Joe’s Store Map
If you think of bargain prices, brown paper bags, hard-to-find foods, and colorful Hawaiian shirts, you’ve got to be thinking of Trader Joe’s, right? With 478 store locations across the US and over 50 years in the business, Trader Joe’s is no stranger to shoppers.
Trader Joe’s 478 US store locations
What’s in a name?
After graduating from Stanford University with an MBA in 1967, Joe was hired to take over one of five Rexall convenience stores. The Rexall chain was intended to compete with stores like 7-Eleven but, as luck would have it, they didn’t fare too well and Rexall shut them down. Joe saw an opportunity and bought the store he was managing and, as they say, the rest is history. That very same Trader Joe’s still exists today, in Pasadena, California.
And the story goes on…
Throughout the 1970’s, Trader Joe’s evolved by adding new and unique products to its shelves. For example, in 1972, they introduced their first private label grocery product, granola. Next came a butcher shop and nuts in a barrel.
By 1984, Trader Joe’s started producing its own radio ads, telling listeners behind-the-scenes stories about their products. Their primary source of advertising is their iconic free newsletter, Fearless Flyer.
Throughout the 1990’s the chain continued to expand and, in 1995, opened its 70th store in Henderson, Nevada.
In 2002, Two Buck Chuck, the award winning Charles Shaw wines were sold in Trader Joe’s stores.
The highlight of 2006 was the opening of a Trader Joe’s in downtown Manhattan. New York, New York!
In 2007, Trader Joe’s committed to eliminating artificial trans fats, artificial flavors, artificial preservatives and GMO ingredients from all private label products.
Throughout the period 2010 to 2018, Trader Joe’s continued to open new stores across the United States. And, 2017 marked the 50th anniversary of Trader Joe’s! Happy Anniversary!
2018: Trader Joe’s Fights Hunger In New England
Every time a Red Sox pitcher strikes out an opposing batter during a home game at Fenway Park, Trader Joe’s will make a donation of $200 to the Red Sox Foundation to help fight hunger throughout New England.
As of April, the total number of strike outs at Fenway Park was 118, making total donations $23,600!
Communications and Marketing
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