Torrid: I am torrid!
May 17, 2020
Torrid began operations in April 2001 with a location in the Brea Mall in Brea, California.
Torrid, LLC is an American women’s retail chain, formerly owned by Hot Topic.
In 2015, Torrid, LLC branched off from Hot Topic to become a Limited Liability Company (LLC), which allows them to enjoy limited personal liability against the debts and actions of the company, similar to a corporation.
Torrid has created a much-needed niche: they feature cute and trendy fashions that fit plus-size women comfortably.
When it comes to shopping for clothes, many women feel frustrated that there aren’t fashions that really fit them. Torrid has addressed that problem by offering plus-size clothing and accessories that go beyond stylish, all the way to fashion-forward. Their clothing sizes range from 10 to 30, so every woman can find fashions that she likes and that fit.
Torrid sells accessories, shoes, jewelry,
novelty tee shirts, fashion tops, pants,
Capri pants, shorts, skirts, dresses,
outerwear, intimate apparel,
hosiery, gifts, and beauty products.
Torrid takes advantage of social media to reach its audience and frequently reaches out to influencers such as fashion-blogger, Amanda, to model their clothes on social media. Fan culture is also a huge part of its business. For example, in 2015, Rebel Wilson launched a Torrid collection.
In 2016 Adrienne C. Moore, or Black Cindy as we know her, from Orange is the New Black was in the 2016 InMyJeans campaign.
The National Retail Federation estimates that the company made $410 million in 2015.
On August 29, 2018, Liz Munoz started her new job as CEO of Torrid. Twenty days later, she was diagnosed with breast cancer. But this didn’t stop her. Munoz, who is also the mother of two, cared for her children, kept the company moving forward and managed her treatments. Today, she is cancer-free. She is an amazing woman!
Communications and Marketing
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