April 24, 2021
Tillys, originally known as World of Jeans and Tops and Tilly’s, is an American retail clothing company that sells name-brand clothing, shoes and accessories, along with other lifestyle products. The company is headquartered in and operated from Irvine, California.
How it began…
In 1984 in Los Alamitos, California, a former Israel Navy officer by the name of Hezy Shaked and his wife, Tilly Levine, opened a retail store called World of Jeans and Tops. Shaked later renamed the store to Tillys after his wife. Sadly, the couple divorced in 1989, but Tilly stayed on with the company in her position as director of vendor relations.
In May 2012, the company went public, raising $124 million through its initial public offering of stock.
Located in both outdoor shopping centres and indoor malls, the average Tillys store size is about 7,900 square meters. As of 2021, Tillys operates 239 stores in 33 states, from coast to coast.
In addition to their lines of traditional everyday clothing and accessories, Tillys also offers fashions for surfing, skateboarding, and snowboarding motocross and other sports.
Tillys extensive range of products includes such brand-name items as Adidas, DC Shoes, Famous Stars and Straps, Elwood, Nike, Quiksilver and Volcom, as well as an extensive selection of Levi’s. They also sell store brands such as Blue Crown, RSQ, Micros, and West of Melrose.
Communications and Marketing
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