Shake Shack: Stand for Something Good!
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When is a hot dog cart not a hot dog cart? When it becomes a Shake Shack, of course!
In 2000, when New York City began the rebuilding of Madison Square Park, restaurateur Danny Meyer founded the Madison Square Park Conversancy to help redevelop and maintain the Park.
Meyer’s Director of Operations, Randy Garutti, established a hot dog stand that operated inside the Park. It quickly became a hot spot for New Yorkers..
In 2004, the little hot dog stand transitioned into a kiosk-style restaurant within the Park, and the Shake Shack was born!
While they never planned for Shake Shack to become a chain, it’s popularity begged for more locations. Today, the average store revenue is US $4 million, more than twice that of McDonald’s average store revenue within the United States.
The Shake Shack’s menu is so tempting, so tantalizing, so popular, that customers are willing to line up for over an hour for their order of hamburgers, chicken burgers, fries, hotdogs, and shakes.
The Shake Shack has been one of the fastest-growing food chains in the United States. In fact, in 2014 it had an initial public offering of $21 per share that immediately rose to $47 on their first day of trading. There are currently 154 Shake Shacks within the United States and the company continues to expand, both within and outside of the country.
Shake Shacks are typically located in stand-alone restaurants and shopping malls, as well as in stadiums. They can also be found at airports, both within and outside of the United States, and at the Saratoga Race Course in Saratoga Springs, NY.
Today, Daniel Meyer is the Chairman of the Board, Randy Garutti is CEO and Jay Livingston is the CMO.
Communications and Marketing
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