Moe’s Southwest Grill: Welcome to Moe’s
Last Updated on January 12, 2021
January 10, 2021
The name, Moe, is an acronym for “Musicians, Outlaws and Entertainers.” The music and artwork at Moe’s Southwest Grill restaurants are a throwback to its name.
Moe’s Southwest Grill, referred to informally as Moe’s, is an American fast-casual restaurant chain that has locations across the United States, with the vast majority of them located in the eastern half of the country.
The Moe’s chain was founded in 2000 by an Atlanta-based private company known as Raving Brands.
According to the 2016 Harris Poll EquiTrend survey,
Moe’s was the best fast-casual restaurant of the year,
beating out former top restaurant, Chipotle Mexican Grill.
Besides being a really cool and funky place to eat, Moe’s only uses fresh and healthy ingredients. Your food won’t be microwaved, it hasn’t been frozen, and it’s not filled with trans-fats or MSg.
The chicken they use is raised in a cage-free environment and it’s free of steroids. The pork is grain-fed, the beef is grass-fed and the tofu is strictly organic.
If you’re on a gluten-free diet, there are over 20 gluten-free menu items to choose from. For those of you who are vegetarians, the meat and vegetables are prepared on separate surfaces. That’s what I call taking care of customers!
Is your mobile phone battery running low? No problem! Moe’s has charging stations at the tables so you can charge your phone while you eat. As well, there is a designated line for mobile and online orders.
The “M” in Moe’s stands for Music. Not the new and trendy music that you hear playing on the radio, but the music of some late, but great artists. They may be gone, but their music continues to entertain and inspire, and that’s what you’ll hear at Moe’s.
The “O” stands for Outlaws. Well, you’ve probably already figured out that Moes is not stuffy, staid, or starchy. At Moe’s, fun, freedom and originality are the order of the day. In fact, guests can pick and choose from Moe’s 20+ ingredients to create whatever pleases their palet.
The “E” stand for Entertainers. Just have a look at the menu names: Earmuffs, Alright Alright Alright, Wrong Doug. They’re all inspired by pop-culture, things that made us laugh.
Communications and Marketing
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