July 3, 2021
After serving in WWII, Robert Elkin Zimmer started his own manufacturing company, Royalad Apparel. The company evolved into Zimco Industries and in 1973, Robert and his son, George co-founded The Men’s Wearhouse in Houston, Texas.
Since its founding almost 50 years ago, Men’s Wearhouse has become one of the biggest men’s clothing stores in the United States. This success was due in large part to George Zimmer’s well-known television and radio commercials in which he delivered his trademark message: “You’re going to like the way you look: I guarantee it.” Men’s Wearhouse is a go-to shop for mens’ suits, sport coats, sportswear and accessories from top designers, and all at bargain prices.
The chain expanded steadily throughout the 1980s and the company went public in 1992.
Tailored Brands, Inc., created in 2016, is an American retail holding company for various men’s apparel stores, including Men’s Wearhouse, Moores and K&G Superstores.
The times they are a changin’...
Remember when men wore suits and ties to work, to parties and to church? Let’s face it, life is much more casual than it was in the 1950s. Suits and ties are falling by the wayside as more and more people work from their home offices–especially in this time of the COVID-19 global pandemic. Today’s well-dressed man wears casual, but stylish, fashions. Men’s Wearhouse carries a wide array of brands such as Calvin Klein, Tommy Hilfiger, Kenneth Cole and Vera Wang.
While many men can enjoy casual at-work fashions, there are still many who need to have quality suits in their wardrobe. After all, a lawyer just can’t walk into a courtroom in a pair of jeans and a sweatshirt. And, then, there are weddings. Now that is a whole other story! With nearly 3 million tuxedos rented each year, Men’s Wearhouse remains a leader in formal wear. They use an environmentally friendly solvent, to clean their rental tuxedos, no hazardous cleaning chemicals!
For a perfect fit every time, Men’s Wearhouse has master tailors at each store, where they alter garments to perfectly fit a customer.
Communications and Marketing
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