Jack in the Box
In February, 1951–that’s almost 68 years ago–Robert O. Peterson founded Jack in the Box® restaurants in San Diego, California. Still headquartered in San Diego, the restaurant company operates and franchises 2,239 Jack in the Box restaurants. Today, Jack in the Box restaurants can be found in 21 states and Guam.
Drive-thru? Why, sure!
Jack in the Box was the first major hamburger chain to offer drive-thru dining with the added innovation of a two-way intercom system which allowed for much faster service than a drive-up window. Convenience is key to their success. Serving a half-billion guests every year, 85 percent of them are drive-thru or take-out customers. Of course, if you’d like to come in and sit down to eat, most Jack in the Box locations have indoor dining areas that are open 18-24 hours a day.
Who hasn’t had a breakfast sandwich or a take-out salad? Well, we can thank Jack in the Box for those quick and tasty innovations.
Today, Jack in the Box offers a selection of tasty foods especially for the fast-food consumer. Their menu includes hamburgers, specialty sandwiches, salads and old-fashioned ice cream shakes–yep, with real ice cream. While hamburgers represent their main menu item, customers can also enjoy Jack’s Deals, which include chicken nuggets and a Jr. Bacon Cheeseburger. If you’re feeling somewhat international, Jack in the Box also offers themed foods such as Mexican tacos and Chinese egg rolls.
“We don’t make it ‘til you order it®.”
If you’re looking for a customized meal that will suit your individual taste, Jack in the Box can do that for you. “We don’t make it ’til you order it®” means that your burger will be made to your exact specifications, fresh and hot. Feel like breakfast in the middle of the afternoon? No problem, Jack in the Box serves their Breakfast Jack® sandwich all day, every day. On the other hand, if you’re in the mood for a hamburger for breakfast, no problem!
Based in San Diego, Jack in the Box Inc. has more than 16,000 employees.
Communications and Marketing
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