HomeGoods: Raise your hand if you consider HomeGoods your “happy place.” (Us too.)
June 10, 2023
HomeGoods is a chain of home furnishing stores headquartered in Framingham, Massachusetts.
In the early 1900s, two brothers, Max and Morris Feldbert, came to the United States from Russia to avoid being conscripted into the czar’s army. They settled in Chelsea, Massachusetts, with their mother. Eager to make a living, the boys found work in a local variety store. And, that was the beginning of their careers in retail. Little did they know that one day they would own their own retail empire.
In 1919, the brothers launched an underwear and hosiery wholesale company called The New England Trading Company. Ten years later they opened their first retail store called Bell Hosiery Shops. Within a few years, Bell Shops expanded into women’s specialty stores, competing with such chains as Lerner Shops and Three Sisters. By 1945, there were 30 Bell Shops in the New England area. In 1946, the company doubled its number of stores when it acquired New York City-based Nugents, another women’s specialty store chain.
Over the ensuing years, the family opened a number of new stores such as Zayre in the 1950s, T.J. Maxx in 1977 and HomeGoods in 1992. This hugely successful company now goes simply by TJX.
HomeGoods is owned by TJX Companies and is a sister company to T.J. Maxx, Sierra Trading Post, and Marshalls.
In Canada and Europe, the parent company of HomeGoods operates a similar home furnishing chain called HomeSense. In August 2017, TJX announced the opening of about 400 HomeSense stores across America.
HomeGoods has an associated app called The Goods which gives customers an opportunity to see what products are available in the stores.
HomeGoods sells furniture, linens, cooking products, art and other home accessories.
Gloria Sauvé
Communications