H&M: “Fashion and quality at the best price.”
So, what does H&M stand for? Hennes & Mauritz, of course.
Established in 1947 in Sweden, H&M is a retail clothing chain that offers trendy fashions for women, men,
teenagers and children, and all at the best prices.
The company was created in Vasteras, Sweden, in 1947 by Erling Persson. At that time it only sold women’s clothing and was called Hennes, which is Swedish for “hers.”
In 1968, Persson bought both the building and the inventory of Mauritz Widforss, a Stockholm hunting equipment store. The purchase included a stock of men’s clothing, which spurred Persson on to introduce a men’s clothing line in his store. He renamed the store Hennes & Mauritz, later shortened to H&M.
The next few decades were hugely successful for H&M. In the 1970s, H&M was listed on the Stockholm Stock Exchange. In the 1980s and 1990s, the company expanded into Germany, the Netherlands, Belgium, Austria, Luxemburg, Finland and France. And, finally, in the 2000s, H&M made its appearance in the United States and Spain. The chain later expanded into Europe and Asia. In 2004, H&M began collaborating with fashion designer, Karl Lagerfeld, to create a trendy new collection of fashions.
In 2019, 375 new H&M stores opened around the world, bringing the total number to 5,076, with 148,000 employees.
Communications and Marketing
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