Food Lion: count on me
Last Updated on
About 61 years ago, in 1957 to be exact, a little grocery store called Food Town was founded in Salisbury, North Carolina by Wilson Smith, Ralph Ketner, and Brown Ketner. Today, that little store is known as Food Lion, .
In 1974 the Food Town chain was acquired by the Belgium-based Delhaize Group grocery company and, in June 2015, the Delhaize group and Ahold would merge into Ahold Delhaize.
As the chain expanded into Virginia, the chain encountered a number of stores called Foodtown. So as to avoid confusion, and because Delhaize already had a lion in its logo, the name Food Lion was officially adopted in 1983.
For the first 33 years of operation, the Food Lion stores were all located in the southeastern United States. In the early 1990s, the Food Lion chain expanded into northeastern and southwestern states of Delaware, Pennsylvania, Florida, Oklahoma and Texas.
Today, with more than 1,000 grocery stores located in 10 Southeastern and Mid-Atlantic states, Food Lion employs more than 63,000 associates and serves approximately 10 million customers a week. Conveniently located stores, friendly and helpful associates and open checkout lanes make visits to Food Lion fast and enjoyable.
Food Lion’s philosophy, “Count on me” is simply part of its culture. Their fresh food is backed by a double your money back guarantee. It just doesn’t get better than that!
Communications and Marketing
Leave a Reply