DXL: Destination XL has you ‘Lookin’ good’
June 14, 2023
Destination XL Group, Inc. (DXLG) is a leading Men’s Big and Tall apparel retailer with 281 retail and outlet locations throughout the United States.
Destination XL Group was founded in 1976 by Calvin Margolis and Stanley Berger as Designs, Inc.
The first Designs store, 8,800 square feet in size, opened in Manchester, New Hampshire, in October 1977.
Today there are 281 DXL Group store locations in the United States.
In June 1987, with a goal of expanding the chain to 100 units over the next three years, Designs went public at $13 a share.
Until 1995, Designs, Inc. operated exclusively in Levi Strauss & Co. branded apparel malls and outlet stores.
In May 2002, Designs, Inc. acquired the Casual Male Big & Tall chain which was at that time the largest specialty retailer of men’s clothing in the U.S. Big and Tall market. In 2004, the company acquired Rochester Big & Tall Clothing, giving the company access to designer brands such as Robert Graham, Tommy Bahama and Cutter & Buck. That same year, Casual Male hired former champion boxer George Foreman to promote the chain and act as spokesman for new lines of clothing bearing his name.
In 2005, Casual Male changed the name of its stores from Casual Male Big & Tall to Casual Male XL.
In 2010, the company opened its first DXL store in Schaumburg, Illinois.
Destination XL Group, Inc. is the leading retailer of Big + Tall men’s clothing and shoes, offering Big and Tall men a vast assortment of brands and styles, giving them the freedom to choose what they want to wear.
What is the DXL Factor?
DXL offers the broadest assortment of brands and styles, unparalleled fit expertise and the highest standards of quality and experience. The Wear What You Want℠ brand positioning encompasses DXL’s commitment to its customers. That’s the DXL Factor, and they believe every Big + Tall man deserves to have it.
In 2011, the company launched its e-commerce website, dxl.com.
In 2019, the company closed all remaining Rochester Clothing stores.
Gloria Sauve
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