Cumberland Farms: Our guests are our number one priority.
June 3, 2023
Cumberland Farms, colloquially known as Cumby’s, is a chain of convenience stores based in Westborough, Massachusetts, operating primarily in New England, New York and Florida.
In 1939, a young couple named Vasilios and Aphrodite Haseotes, purchased a farm and one cow in Cumberland, Rhode Island. Little did they know at the time that their little farm would grow into the largest dairy farm in Southern New England. In 1958, the couple opened a dairy store in Bellingham, Massachusetts, calling it Cumberland Farms. It was the first convenience store in the northeastern United States.
In the late 1960s, Brad Delp (who later founded the rock band Boston), wrote catchy jingles for the Haseotes that helped to expand the Cumberland Farms franchise.
In 1993, Cumberland Farms obtained the right to sell gasoline throughout the United States under the Gulf name. Cumberland Farms became a two-thirds limited partner in the Gulf Oil company in 1993 and in 2016, sold its entire Gulf Oil holding.
In September 2010, to redeploy funds to a selection of its stores and to new builds, Cumberland Farms sold 61 locations and then, in June 2011 closed an additional 29 stores.
Cumberland Farms closed several Florida locations in July 2018 to focus its attention on the state’s East Coast.
Cumberland Farms television ads have featured actor David Hasselhoff and pro wrestling star, Ric Flair, known as The Nature Boy.
In 2019, the Haseotes family entered a binding sales agreement to sell Cumberland Farms to U.K.-based EG Group.
In 2009, the company rebranded with a new logo and changed its colors to navy blue and green from the original blue and orange. These changes introduced the new AIM that would include many new fresh food choices such as chicken sandwiches, subs and pizza, along with its branded chips, pastries, candy, coffee and cold drinks from its “Chill Zone.”
Cumberland Farms has 7,546 employees in 572 locations in nine states.
Gloria Sauvé
Communications