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Back in 1953, Keith Kramer and his wife’s uncle, Matthew Burns, were looking for a restaurant idea. In their home town of Jacksonville, Florida, the two men built a stove called the “Insta-broiler,” and they called their stores “Insta-Burger King. The following year, two Cornell University classmates, James McLamore and David Edgerton, bought an Insta-Burger King franchise in Miami.
McLamore and Edgerton came up with a “flame broiler,” that eliminated the problems of the Insta-broiler and offered customers a new taste sensation.
Over the following years, McLamore and Edgerton enjoyed great success and, in 1959, were able to buy out Kramer and Burns whose operation had run into trouble. Their success continued and, in 1961, they rechristened their chain to, “Burger King,” and introduced what was to become the world-famous “Whopper.”
Pillsbury buys Burger King
In 1967, the Pillsbury Company bought Burger King Corporation for $18 million and led the burger company on to become the second-largest burger chain in America.
Burger King, Today
If you haven’t already heard, the newest taste sensation on the Burger King menu is the, “Burger King Double Quarter-Pounder King.”`Yep, two quarter-pound patties and two slices of cheese. Sounds great, if you’re not counting calories!
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