American Eagle Outfitters: style for the young and the young-at-heart.
Since its beginning in 1977, American Eagle Outfitters (AEO) has been a popular choice for casual clothing among tweens, teens, young adults and the young-at-heart.
Shown in the StatsMap, below: 904 American Eagle Outfitters, Aerie, and AEO Factory locations across the U.S.
A family business
It all started with the Silverman family, who owned and operated Silverman’s Menswear, in Pittsburg, Pennsylvania. By the mid-1970’s, Jerry Silverman, then President and CEO and his brother, Mark Silverman, executive vice-president and COO, decided it was time to diversify their product lines and expand the business. In 1977 they opened their first American Eagle Outfitters which offered brand-name casual wear, footwear and accessories for men and women, with a continued focus on clothing designed for outdoor sports, such as hiking, mountain climbing, and camping.
(Mary Edwards/IBD)
biz11-apparel-081616-IBD
American Eagle
In 1991, with declining sales, the Silverman brothers sold their 50 percent interest in the business to the Schottensteins, who had been 50 percent owners of the chain since 1980. This was a pivotal point for American Eagle Outfitters, and the change in leadership breathed new life into the business.
By 1994, when the company began trading on the NASDAQ stock exchange, it had 167 stores and opened another 90 over the following year. With profits soaring, American Eagle Outfitters opened the first Canadian store in 2000. That number has expanded to 94 locations across Canada.
In February 2006, American Eagle launched the aerie lingerie sub-brand, which includes bras and other undergarments, dormwear, active apparel, loungewear, accessories and sleepwear and a complete line of fitness clothing, called aerie f.i.t.
There are currently 147 stand-alone aerie stores in the United States and in Canada
The aerie brand is sold in American Eagle Outfitters stores, on-line through the American Eagle Web site, and in stand-alone aerie retail stores.
In Piper Jaffray’s survey of American teens (fall 2016), American Eagle was chosen as the No. 1 preferred brand among upper-income teen women.
No more Photoshop!
The aerie brand has made headlines for proudly showing more realistic images of women’s bodies in marketing — a move that has paid off with explosive sales.
On behalf of women, everywhere, thank you, aerie!
Gloria Sauvé
Communications and Marketing
Sonic Drive-in
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