Bed, Bath & Beyond
I think that most people want a home that is comfortable and inviting. It just feels good to walk into a room that makes you want to sit, relax and stay awhile.
At Bed, Bath & Beyond you’ll find everything you need to decorate every room in your home and let your good taste and personality shine through.
Bed, Bath & Beyond currently operates in the United States, Canada, Mexico and Puerto Rico, with 65,000 retail associates and over 1,500 store locations.
In the beginning…
The founders, Leonard Feinstein and Warren Eisenberg, were already seasoned retailers when, in 1971, they founded Bed ‘n Bath, a small chain of specialty linen and bath shops in the suburbs of New York.
Bed `n Bath’s first two 2,000-square-foot stores were located in busy strip malls. They carried well known brands such as Cannon, along with other lower-priced home linens.
The 1970’s gave way to a new generation of consumers interested in style and comfort for their homes. New retailers began to open up shop, with Linens ‘n Things being their biggest competitor. Feinstein and Eisenberg kept ahead of the pack by opening their first superstore in 1985 and changing their store name to Bed, Bath ‘n Beyond. This 20,000-square-foot outlet offered virtually every product in their specific categories and, at lower prices than department stores.
If you can’t see it you can’t buy it, right? Well, that’s what Feinstein and Eisenberg thought, too. So, to encourage impulse buying, seasonal products were displayed at the front of the store. Related product lines were grouped together and products were arranged in ceiling-high vertical displays.
Bed Bath & Beyond employed no vice-presidents, preferring a laisser-faire approach. Store managers were given the power to run their stores in a way that responded best to their customers’ needs. That meant they could cut prices when needed, try new marketing plans and expand or reduce their store departments to meet changing local trends.
Products were delivered directly to each store location, where they were kept in an inventory area or put directly on the shelves. This eliminated the need for central warehousing.
The success of Bed, Bath & Beyond continues today, with the relationship between Feinstein and Eisenberg as strong as ever. In fact, they are the executors of each other’s estate. It doesn’t get stronger than that!
Communications and Marketing
Leave a Reply