Allsup’s: Because We Can

January 6, 2024

Allsup’s Convenience Stores, Inc., is a privately owned chain of convenience stores with 426 locations, mostly in New Mexico, West Texas, and Oklahoma. 

There are 426 Allsup’s locations in the United States.

Lonnie and Barbara Allsup opened their first store in Roswell, New Mexico, in 1956, as Lonnie’s Drive-In Grocery.

Let’s go back to the beginning…
Lonnie and Barbara Allsup were high school sweethearts in the small town of Morton, Texas. They were married in 1950. Lonnie was a veteran of the United States Air Force, having served in the Korean War. Following his discharge from the Air Force in 1956, Lonnie bought a small “drive-in” grocery in Roswell, New Mexico. He expanded the business into a small chain and sold it to 7-Eleven in 1963. With the earnings of that sale, he and his family relocated to Clovis, New Mexico and began Allsup’s convenience store chain which he named, Lonnie’s Drive-in.

Dedicated to hard work, Lonnie and Barbara opened their store early in the morning and remained open until late at night, seven days a week.

The store had an open front, like a garage, and once inside, shoppers found it to be clean, well-lit and extremely organized, allowing customers to enter and exit quickly.

In addition to the usual convenience store goods, shoppers could also choose from a selection of fresh fruit in season and a wide variety of soft drinks.

The chain was among the first to offer 24-hour self-service gasoline and was an early implementer of selling foods freshly cooked on-site.

In 2015, after 63 years in business, Lonnie and Barbara decided to sell Allsup’s to Yesway, one of the fastest-growing convenience stores in the United States. Yesway pledged to continue offering the much-loved products and services, as well as the world-famous Allsup’s burrito.

Allsup’s is known for being the first company to introduce self-serve gas pumps. The company sells fuel 24 hours a day.

Following the purchase of Allsup’s, Yesway introduced Yesway mugs, cups, chocolate bars and other branded merchandise.

In 2020, the home office was relocated from Clovis, New Mexico to Fort Worth, Texas.

In 2018, Lonnie Allsup died quietly in his home.

Gloria Sauvé

Previous post: