Aéropostale: fashion destination for teens
Last Updated on July 26, 2020
July 26, 2020
Aéropostale provides “now” fashions for teens, aged 14 to 17.
In 1982, in Thousand Oaks, California, Macy’s department store began offering fashions for teens under the private label, Aéropostale.
In 1987 Aeropostale, Inc became an independent brand and opened the first Aéropostale store in Thousand Oaks, California, followed by another in Short Hills, New Jersey. The success of these two retail locations spurred the opening of Aéropostale retail stores across the United States.
The history of the Aéropostale name…
Back in the 1920’s a pioneer airmail company was the first to fly between France, South Africa, and South America. The company’s name was Aéropostale. In the 1920s such an accomplishment was big news and the early Aéropostale stores captured the heart of this great feat in both the style of their stores and in their line of aviation-style bomber jackets.
Vintage Aéropostal aviation-style
Aéropostale designs, sources, markets and
sells all of its own merchandise.
Aéropostale clothing and accessories are of high quality and designed for today’s active younger generation.
Aéropostale products can only be purchased
in its stores or on-line through its e-commerce website www.aeropostale.com.
The company currently operates Aéropostale stores in 47 states, as well as in Puerto Rico, Canada, Latin America, Europe, Asia and the Middle East.
When it comes to marketing…
To increase awareness of their brand, Aéropostale donates to various college sponsorships and provides athletic apparel to the student-athletes. Additionally, they sell their products on a number of large college campuses through organized sales events.
Aéropostale designers travel the world gathering ideas and inspiration for the upcoming seasons. They work closely with their merchants to create styles that reflect today’s fun and fashionable teens.
Aéropostale engages a third-party contractor to ensure their manufacturing facilities comply with local and United States labor laws and regulations as well as fair trade and business practices.
Communications and Marketing
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